Sure, posting regularly to your Facebook page is important, but you’d be surprised how low your organic reach is (the amount of people that will see a given post from your business’s page).Check this out:You can find more details here.Yeah. So there’s that.Facebook fans for your business are great and all, but the fact of the matter is that people can’t see every post from every person and page they follow.The amount of content that’s being produced is far greater than the amount of content that can be jammed into the average person’s news feed.
And I’ve got more news for you…
The amount of content that’s being created isn’t going to slow down – ever.It’s only going to keep growing as Facebook continues to grow as well.That means organic reach is only going to decrease.So even if you’re putting out great content and engaging with people on your page, your organic reach is still incredibly limited.So how are you going to effectively reach people on Facebook in spite of the declining organic reach?
The answer: Facebook Advertising
With Facebook Ads, you can reach a targeted audience for a small price compared to other advertising alternatives.Have you ever looked at your Facebook News Feed and noticed the ads (labeled as Sponsored Posts) to be extremely relevant to you and your interests?For example, someone who likes fishing might constantly see ads related to fishing products.That’s because Facebook takes all the information they gather about people such as things they post about, pages the like, posts they engage with, groups they’re in, etc.Facebook makes all that information available for people who use the Facebook Ads platform so that people only see ads that are relevant to them.Use Facebook Advertising to get your message in front of your targeted audience.On the Facebook Ads platform, you can target people based on job titles, incomes, locations, age, interests, and probably things you haven’t even thought of!That’s why it’s important to know exactly who your target audience is – so you can build that demographic on the Facebook Ads Manager and get your business’s content in front of them.
Facebook Advertising is much cheaper than any alternative
With Facebook, you can reach a targeted audience much cheaper than any other advertising platform.These stats are a bit outdated at this point, but Facebook is still easily the cheapest platform out there.Not to mention, there are over two billion Facebook users. So no matter who your target audience is, you can reach them on Facebook.
Not every Facebook Ad is going to be a winner
You might have tried Facebook Ads before without getting results, but that doesn’t mean that Facebook Ads don’t work.If I sit down at a piano and I can’t play a song, that doesn’t mean the piano is broken.The same way that if you put together a Facebook Ad and it doesn’t work, that doesn’t mean that Facebook Ads don’t work.I hate to break it to you, but it’s probably you and the advertisement you created that’s the problem, not the platform.There’s definitely a bit of a learning curve to it, and the Facebook Ads Manager is changing all the time! So it’s important to keep up with the changes so you can get the best results from your ads.Recently, I ran some ads for a Chiropractor and generated 19 appointment requests in 5 days with only $25 spent.So believe me – they work!When you get the right Facebook Ad creative, text, and audience targeting Facebook Ads can be extremely effective.