Top Facebook Post Ideas For Local Business
Having a Facebook page for your business is good and all - but that’s only half the battle...The other half is actually showing up - actually engaging with your audience and posting things!??That's why I created the Ultimate List of Facebook Post Ideas for Local Business - you can download it for free right here...??http://www.ElevatedWebMarketing.com/PostListRemember: Facebook is a place for engagement and communication with your audience, fans, customers, followers, or what have you.Facebook will reward you by showing your posts to more people when you’re actively posting and engaging with people.That’s how you build momentum - like a snowball rolling down a hill.->Think about it like this...-->The more you engage with people on Facebook, the more and better customer relationships you build.--->And the more good customer relationships you build, the more sales, leads, and revenue you’ll earn for your business.***That’s why being consistently being active is key!But in order to be actively engaging and posting on Facebook, you have to actually be posting stuff. Go figure!So you might be thinking…"What in the world should I post on my Facebook page?"Well then it’s your lucky day, because I’m going to give you 7 of the top Facebook post ideas for local business to drive engagement.Want a big list of even more post ideas?I created the Ultimate List of Facebook Post Ideas for Local Business - you can download it for free right here...http://www.ElevatedWebMarketing.com/PostListThanks to Elan Therapeutic Massage, Onondaga Hill Chiropractic, Apizza Regionale, Align Chiropractic and Massage Therapy, The Mission Restaurant, and The Spinning Wheel, for being good examples!Posted by Elevated Web Marketing on Wednesday, August 23, 2017
Coming up with engaging Facebook post ideas for small business on a regular basis can be a challenging task. But driving engagement on your Facebook page is arguably the most important component of Facebook marketing.
In order to get your fans and followers to engage with you, you must first post fresh content that viewers feel inclined to interact with. Simple as that.
Having a Facebook page for your business is good and all – but that’s only half the battle…
The other half is actually showing up.
Remember what Facebook actually is in the first place – it’s a social media platform.
In other words, it’s a place for engagement and communication with your audience, fans, customers, followers, or what have you. It’s all about being social.
Facebook will reward you by showing your posts to more people when you’re actively posting and engaging with people.
That’s how you build momentum – like a snowball rolling down a hill.
Think about it like this…
The more you engage with people on Facebook, the more and better customer relationships you build.
And the more quality customer relationships you build, the more sales, leads, and revenue you’ll earn for your business.
Not to mention, engagement helps grow your organic reach and gets your business more attention on Facebook. When Facebook sees that your engagement rate is soaring, it will begin naturally showing your content to a greater number of people.
That’s why being consistently active on Facebook is key.
But in order to be actively engaging and posting on Facebook, you have to actually be posting stuff. Go figure!
So you might be thinking…
Well, then it’s your lucky day because I’m going to give you 7 of the top Facebook post ideas for local business to drive engagement.
But before I do, you should probably know that there’s a little bit more to the story.
Posting engaging content is absolutely crucial, but the reason we want to post engaging content in the first place is simply to give consumers a positive experience with your brand.
So if giving consumers a positive experience with your brand is the ultimate goal, then why not just ask them what they want from brands on social media!?
Well, shocker, it’s been done.
This consumer review survey from SproutSocial uncovered some interesting insights.
The post ideas I’m going to give you below are great because you can take those ideas and apply them to your business, but to get the most mileage out of them make sure you’re always being honest, friendly, helpful, funny, or some combination.
Those are four words you’re going to want to keep in mind while you’re crafting your social media posts. They’re obviously pretty vague descriptors, which means you can do these things in a unique way that aligns with your brand.
It’s all about the brand personality! The SproutSocial survey even asked consumers where they prefer brands to express themselves.
I thought it was interesting that this response was so lopsided. I expected YouTube, Twitter, and Snapchat to be at the top of this list, but Facebook takes the cake by a landslide as the only platform to even score over 50% with a 35% lead over YouTube in second place.
The way I see it, this is just even more reassurance that it’s crucial to be active on Facebook. The platform dominates in terms of demographic reach, and it’s where consumers want to see your brand personality most, which is what’s going to differentiate you from your competitors.
This is my favorite one of all. They asked consumers what brand actions on those social media platforms (which we just talked about – Facebook!) would actually prompt them to purchase from the brand. Bingo.
The most common things reported that would prompt them to purchase were being responsive, offering promotions, and providing educational content.
The takeaway from this survey response, to me, is that your customers just simply want to be taken care of.
There’s an old saying I remember from my elementary school days that was on the wall in one of my classrooms. I’m actually not really sure why I remember that poster so well…
“People will forget what you did, they’ll forget what you said, but they’ll never forget how you made them feel.”
A little corny I suppose, but a true lesson nonetheless.
How does this relate?
Customers just want to be taken care of – they want you to make them feel good by giving them a positive experience with your brand. Which is (evidently) literally as simple as being responsive. The #1 response to that question.
That’s all customers freaking want from you! To be responsive! To send a reply message or return their phone call in a reasonable amount of time!
It’s just a matter of good customer service.
So keep these things in mind while you’re applying these seven post ideas to your business.
Asking a question is a natural way to get people to comment on your post.
The key is just asking the right questions!
Think about it…
What would be a good survey question that you could ask your audience?
Here’s a good example from Octagon Cleaning and Restoration
They did a great job of asking a question that was relevant to their business.
So not only does it engage their audience in relative terms to their business, but they might even be able to get enough data to adjust their business to their customers’ preference.
Asking a question is good, and so is answering them!
Pick a question that you get asked on a regular basis by your customers, clients, leads, etc. and answer it!
Don’t just answer it vaguely, get specific!
Write a couple hundred words if you can – Facebook loves (and rewards) posts that are rich in text.
And if you do a good job of answering the question, your audience will love them too!
Here’s a great FAQ example from Onondaga Hill Chiropractic.
They’ve actually created a separate article on their website that answers the question in more depth, but the premise is still the same.
Answer a question that your customer base asks you often – your Facebook (and future customers) will thank you for it.
It doesn’t get much better than a good review or testimonial.
Social proof goes a long, long way in terms of making buying decisions – just like a word of mouth referral.
Don’t forget – people buy on emotion.
You can give someone all the right reasons in the world to buy your product or service, but if they don’t feel good about the decision – they just won’t buy.
Testimonials are a great way to appeal to people’s emotion.
When someone sees a good review or testimonial for your business, they’re subconsciously making positive emotional connections with your business (whether they realize it in their conscious mind or not).
And that positive emotion is what makes people buy!
So always be sure you’re sharing your reviews and testimonials.
Here’s a review that Apizza Regionale got on Facebook.
Now all they’d have to do to share it is click on that little button that says share and they can share it right to their page for everyone to see.
People like genuineness and personality – and Facebook is an excellent place to showcase that!
Show that your business isn’t just a sign or logo, but that there are actually real people behind it!
As I mentioned earlier, Facebook is a great place to build relationships – and people can forge much better relationships with other people than they can with your business logo.
So get your face on there and show them who you are! You’ll build more trust in your audience by showing your true self instead of just hiding behind your logo.
So if you’re a restaurant owner, show some pictures of you and your employees in the kitchen.
If you own a construction company, post a picture on the job site.
If you own a salon, post a picture of an employee sweeping up hair or giving someone curls.
No matter what kind of business you are, certainly there’s a way you can get “behind the scenes” to show some personality.
Check out this post from Align Chiropractic & Massage Therapy.
And Dr. Pearlman here gets bonus points for using humor!
What do you do? What does it look like when you’ve done your job?
Is it a scrumptious plate of food? A brand new roof? A satisfied patient?
Whatever you do, share it!
It could be the end result or final product, or it could be the process it takes to achieve that. Whatever it is, sharing some pictures and/or videos of exactly what it is you do is a great way to expose your audience and prospective customers to your product or service.
Check out this dish prepared by The Mission Restaurant.
They do an excellent job of showcasing their culinary expertise and impress their viewers.
Local businesses should keep an eye on local news and events!
Think about what’s relevant to your target customers.
If you’re a local business, chances are good that local news is relevant to your local customers – so take advantage of that!
If you’re attending any local event, make a post about it and let your audience know. Of there’s an inspiring news story going around in your area, don’t hesitate to share it.
A lot of people pay attention to the local news, so stay relevant to your audience by being involved.
Elan Therapeutic Massage does a great job of this by highlighting the upcoming state fair.
They even let their audience know that they’re going to be there giving massages!
Are you putting on events of your own?
Be sure you’re sharing them with your online audience!
Check out the event that The Spinning Wheel shared.
Pig roast, clams, and crab legs… sounds like a pretty good time!
Good thing they shared it with their audience on Facebook to let more people in on the fun!
I briefly mentioned brand personality at the beginning of this post, and I’d like to bring it full circle.
Because unfortunately, many business owners, among other professionals, don’t realize just how important branding is for small businesses.
Your brand personality is quite literally what it sounds like.
It’s what your brand stands for. It’s who you are. It’s what you believe in.
When you share with the world everything your brand values, you’ll naturally attract those who believe in the very same things that you do. And equally as important, you’ll weed out all of those who don’t align with your brand.
For this very reason, your brand is the first thing you need to think of when you’re creating a social media post.
The ideas given above are great – no doubt. However, you need to make sure your brand is supporting whatever message you’re putting out there.
As I wrap this article up, keep in mind the wise words of Simon Sinek:
People don’t buy what you do, they buy why you do it.
If you need it spelled out for you metaphorically: the what in the phrase is the Facebook post. The why is the brand.