Schutt Media is a digital marketing agency based in Syracuse New York – we tend to do things a little differently than your average digital marketing firm.
We now live in a world dominated by social media, search engines, and automation. While the world is pulling more in this direction, on the opposite end of the spectrum, real human connection is being valued more than ever before. Automation isn’t necessarily a bad thing – but when it takes the human connection out of the equation, it’s like taking one step forward and two steps back.
So as everyone is moving towards automation, we’re focusing on helping our clients build real connections with their customers, clients, and communities.
Why? Because we believe in playing the long-game. The long game means using digital platforms to create and foster relationships with customers and clients. Sounds simple right? The problem is that nobody’s doing it.
All too often we see businesses making sales pitch after sales pitch on social media – with generic, BS images to boot. That’s not doing anybody any good – all that does is cheapen your brand and hurt your engagement rates. At the end of the day, social media is simply a place for social interaction online. You wouldn’t pitch your product or service to someone over and over again if they were sitting across the table from you – so don’t do it on social media either… okay, rant over.
We help businesses grow their brand and acquire more customers, and while social media advertising is a great medium to do that, it doesn’t involve repeatedly jamming sales messages down people’s throats. We help our clients exemplify, what we call, their brand personality. Because at the end of the day, as Simon Sinek famously put it, “people don’t buy what you do, they buy what you do it.” They aren’t just buying your product or service – they’re buying YOU. They’re buying the experience that you provide them. You see, people make decisions based on emotion. Despite how logical and rational we think we are, our emotions drive our actions and decision-making.
What kind of emotions do you think people experience when they see your 137th facebook post asking them to stop in today? Yeah, probably not the best ones…
At Schutt Media, we focus on helping our clients leverage their digital assets to exemplify their brand personality and build genuine connections with their clients and customers. Be it with social media ads and fun video content, or designing a beautiful website, creating relationships is what we’re all about.
Ready to start creating relationships with your customers and building your brand?